Covering Media

Young Italian girls auditioning to become "Veline" (television showgirls) in a shopping mall in Rozzano, Milano. Photo: ATMO/Lorber Films. Image courtesy of Lorber Films.

Videocracy (2009/2010)

Opened: 02/12/2010 Limited

Trailer: Click for trailer

Genre: Documentary (In English and Italian with English subtitles)

Rated: Unrated

Synopsis

VIDEOCRACY is director Erik Gandini's (Gitmo - The new rules of war) critically-acclaimed inquiry into the mercenary underbelly of the of high-glitz, low-politics, breast-bearing media culture promulgated by prime minister and media mega mogul Silvio Berlusconi. With the recent assault on Berlusconi in Milan where a man threw a statuette at the prime minister hitting him in the face, this elucidating probe of Italian mass media and political skullduggery comes to U.S. audiences at a bizarre and critical moment in Italian history.

Thirty years ago, Silvio Berlusconi bought a local television channel and aired a late-night quiz show featuring a sexy housewife who took off her clothes to reward callers for correct answers. The only complaints came from local factories whose employees stayed up late to watch and were too tired to work the next day. From then on, Berlusconi's empire grew and his shows became evermore heavily populated with half-naked women known as veline, young starlets charged with posing and dancing sexy and silent next to the host.

How can one explain the devolution of the politics and media culture of Italy in the age of its current prime minister and media emperor Silvio Berlusconi? As the owner of Mediaset, he controls the majority of the country's private television stations, including Canale 5, Rete 4, Italia 1, and other media outlets such as, for example, Medusa, the country's largest motion picture producer. As Italy's political leader, he maintains considerable control of the state-run RAI channels, including Raiuno, Raidue and Raitre, affording him an unprecedented hybrid of executive power and private interest to control the airwaves - and to numb the minds of the populace and unapologetically shape public opinion to his financial and political benefit.

Cut to August of 2009 when, as reported by the Associated Press, the powers that be at RAI and Mediaset channels censored the trailer of the a small independently produced film called VIDEOCRACY (just prior to its world premiere at the Venice Film Festival) calling the spots "offensive to the honor and personal reputation of the prime minister." The film dared to probe the methods and lives of key players in Berlusconi's empire, examining how they thrive in the secret leveraging their own conflicted interests in the realms of fame, politics and finance.

Understanding that words simply cannot do his story justice, director Erik Gandini richly illustrates VIDEOCRACY with the trashy TV clips, bucolic political spots and brazen press conferences that swept Berlusconi into power - and the pandering that outshines the crassest of American broadcasters by far. Approaching the material as both insider and outsider, Gandini gains remarkable access to the opulent world of Berlusconi's associates and the armies of willing wannabes that swarm around them. The subjects range from Silvio himself, to wealthy talent agent, Lele Mora, close to the prime minister, to the infamous millionaire-paparazzo Fabrizio Corona who subsequent to the shooting of the film was imprisoned for extortion, to factory worker seeking the fame that only television can supply. Lavish lifestyles become further fodder for Italian media, but any journalist inclined to criticism faces a strong temptation to join the party. Gandini maintains a critical distance and unravels for the viewer a modern Italy as both comedy and tragedy. Forza Italia!