A scene from FREAKONOMICS, a Magnolia Pictures release. Photo courtesy of Magnolia Pictures.

Freakonomics (2010)

Opened: 10/01/2010 Limited

Angelika/NYC10/01/2010 - 10/14/201014 days
Sunset 5/LA10/01/2010 - 10/07/20107 days
Laemmle's Play...10/01/2010 - 10/07/20107 days
Laemmle's Town...10/01/2010 - 10/07/20107 days

Trailer: Click for trailer

Genre: Documentary

Rated: PG-13 for elements of violence, sexuality/nudity, drugs, and brief strong language.


FREAKONOMICS is the highly anticipated film version of the phenomenally bestselling book about incentives-based thinking by Steven Levitt and Stephen Dubner. Like the book, the film examines human behavior with provocative and sometimes hilarious case studies, bringing together a dream team of filmmakers responsible for some of the most acclaimed and entertaining documentaries in recent years: Academy Award® winner Alex Gibney (Enron: The Smartest Guys in the Room, Casino Jack and the United States of Money), Academy Award® nominees Rachel Grady and Heidi Ewing (Jesus Camp), Academy Award® nominee Morgan Spurlock (Super Size Me), Eugene Jarecki (Why We Fight) and Seth Gordon (The King of Kong).

Alex Gibney delivers a visually arresting look at the crumbling façade of Sumo wrestling and exposes searing and violent truths about this ancient and revered sport. Morgan Spurlock offers up a buoyant and revealing angle on the repercussions of baby names. Rachel Grady and Heidi Ewing balance levity and candor with their eye-opening profile of underachieving kids incentivized to learn with cold hard cash. Finally, Eugene Jarecki investigates an unsettling theory to explain why crime rates dramatically dropped in the early '90s. Seth Gordon weaves the pieces together with brisk interludes, providing context and commentary from the authors. FREAKONOMICS exposes the hidden side of everything, debunking conventional wisdom, and revealing what answers may come if one just asks the right questions.